Overview:
A professional, service-driven website built for Afric Trading, a South Africa-based engineering supply company specializing in water infrastructure, mining, and industrial equipment. The platform is designed to showcase their decades of industry experience, technical expertise, and broad procurement capabilities, serving both public and private sector clients.
Contribution:
Handled the full website development lifecycle, including content structuring, responsive layout design, and UI/UX refinement. Developed distinct sections such as Our Expertise, Our Work, and Shop Now to highlight services, case studies, and product offerings. Implemented mobile-friendly design, integrated clear contact options, and used strong visual branding (e.g., industrial imagery and bold headings like "Powering the Flow of Water") to reinforce credibility and trust.
Impact:
Delivered a professional, mobile-friendly site that boosted brand credibility, improved lead generation, and streamlined customer engagement.
